Apple's topsy-turvy iPhone lineup

I started thinking about this yesterday, and originally was going to say crazy, as in irrationally expensive. William Schuth expresses this well:

My strategy had been to buy the mid-tier spec of the best iPhone offered. My iPhone 6S Plus cost me $849 at launch; the mid-tier XS Max is $1,249. That’s a whole Apple Watch worth of price inflation in three years.

The more I think about it, though, the more I think it’s not as simple as “Apple jacked up the price of the best phone a lot.” They did do that, no question. But they also made the “less-best” phones a lot better. In the iPhone 6, 6S and 7 years, the calculation was pretty straightforward:

  • Get the normal model
  • Pay extra for the Plus model, which got you a bigger screen, bigger battery, and better camera

Last year, though, the calculation changed a little:

  • Get the normal model (iPhone 8)
  • Pay extra for the iPhone 8 Plus, which got you a bigger screen, bigger battery, and better camera
  • Pay even more for the iPhone X, which got you Face ID, an OLED screen, a bigger battery, the Plus’s camera, and an edge-to-edge screen bigger than the iPhone 8 but not as big as the iPhone 8 Plus

This year, though, things are even weirder. All of these phones now have Face ID and an edge-to-edge screen. So:

  • Get the presumably normal model, the iPhone XS, which is “iPhone X with some bumps” (like most “S” model years)
  • Pay extra for the iPhone XS Max, which gets you a bigger screen and bigger battery (but the same camera)
  • Pay less for the iPhone XR, which still gets you a bigger screen and bigger battery than the iPhone XS, but drops back to an LCD screen and a slightly worse camera

So while Schuth’s heuristic ostensibly leads to the $1,249 XS Max, this isn’t the same scenario as we had with the iPhone 6, 6S and 7 where the difference between normal and Plus was obvious, nor is it like last year’s scenario, where the iPhone 8 and iPhone X were starkly different. This year, you have to really want that OLED screen and dual lens camera to make the XS worth it, and you have to really want the Galaxy Note-sized screen to make the XS Max worth it. In many (albeit not all) ways, the XR is the true successor to the Plus versions of years past, and it’s priced like it. The mid-tier XR is $849.

I wonder how this is going to affect iPhone sales next year. Does the ASP go up, because of the Max, or down, because of the XR? I’m betting the latter is at least possible. Unlike the iPhone 8 vs. the iPhone X, the XR provides a huge chunk of the ooh cool new shiny of the iPhone X, it’s available in unique colors, and it’s not a grimace-inducing price. (Well, no more than the Plus phones were, at the least.)

This is my upgrade year (I’m on an iPhone 6, no “S”), and it’s going to be a tough decision for me.

Form over frolic: Jony Ive’s quest for boring perfection

Form over frolic: Jony Ive’s quest for boring perfection

Apple still has the best industrial design on the market, but they’re not much fun anymore

Right now I’m sitting in front of a 27″ iMac. It’s the best computer I’ve ever owned, with a 5K display, high color gamut, 24 gigs of RAM and 512 gigs of SSD storage. It’s beautiful and minimalist, just like every iMac they’ve released since they switched to aluminum in 2007.

It’s also the least modifiable desktop computer I’ve ever owned. This trend also goes back to that aluminum iMac, in which — like today’s — only the RAM is user-upgradeable. (Since 2012, even that’s no longer true of the smaller 21″ iMac.) It’s hard not to ask: why is thinness the priority in all of Apple’s designs?

You know the answer: Jony Ive. It’s clear by now that he would like everything Apple produces to look as close to a pure pane of glass as he can make it, with minimal, unadorned metallic frames, as close to unbroken and symmetrical as functionality allows. And Ive’s team is perfectly willing to sacrifice functionality in pursuit of this goal. A female Lightning port is fractionally thinner than a female USB-C port, and now you know why the iPhone will never get USB-C ports. Sorry. You’re lucky the one-port MacBook’s one port isn’t a Lightning port. (I have it on good authority that was under consideration.)

This often gets portrayed as a choice between staying chained to legacy hardware and forging ahead to the future. But if you were using Macs a decade ago, do you remember the way the power indicator light on a Mac, both desktop and laptop, used to slowly pulse when it was asleep, as if it were slowly breathing? Or the way batteries on laptops, both replaceable and permanent, used to let you check charge levels without turning on or waking up the machine. Or, as recently as last year, the way power plugs changed color to show charging state. All of that — along with the illuminated Apple logo and, now, the cheerful startup chime — has gone away.

All the price of progress, right?

A couple years ago, Shawn Blanc published a book about “how to make good things great” called Delight is in the Details. That phrase captures an essential paradox: we want our products to stay out of our way in everyday use, yet products that convert us from merely satisfied customers to fans have little touches that call attention to themselves in just the right way. When I start my Mazda, its display lights up with the words “Zoom Zoom” for just a few seconds. It’s stupid, but after six years it still makes me smile.

“Little touches that call attention to themselves” are the opposite of Ive’s guiding aesthetic. He creates beautiful objects you can appreciate as works of art. You can’t help but marvel at the lengths to which his team will go to make a perfect fusion of glass and metal, to craft UIs that appear to directly manipulate data, to make the hardware disappear while you’re using it. Under Ive’s direction, Apple delivers works which are closer to the science fiction future than any other major consumer electronics company. And yet his designs are relentlessly whimsy-free. There won’t be a moment that catches you off-guard and makes you smile. Ive’s work never aspires to make you giggle with delight.

Software doesn’t escape his penchant for austerity, either. The Ive era of software UX has been about flattening, removing, relentlessly stamping out skeuomorphism. The “traffic light” window controls are just circles now; the swirling barber pole progress bars are simple blue, with a subtle pulse; we don’t even get the little puff of smoke when we pull icons off the dock. I’m surprised the iOS icons still jiggle-dance when they’re in rearrangement mode. I’m not sure that it’s fair to say that we’re seeing a software analog to Apple’s quest for thinness, but I’m not sure it isn’t, either.

I’d hardly be the first one to complain about a perceived drop in software and UX quality, or to question whether Apple’s being a little too aggressive in dropping legacy ports. Yet it feels like that’s always been part of the deal, right? We’re taking away the floppy drive, or only giving you these weird USB ports, or sealing the battery in, but look at how cool we can make this thing now! It’s not like anything else on the market. It’s fun.

This iMac is the best computer I’ve ever owned, but nothing about it screams fun. The quirkiest thing about it is my mechanical keyboard, something Apple would never dream of making on their own these days. (So gauche.)

Yes, but you keep talking about the Mac line. The future is in iOS! Despite revealing myself in past posts as a Mac partisan, I think this is not only true but, overall, good. I’m a fan of that science fiction future, and it’s not one in which I see many people sitting down in front of 27″ monitors and keyboards for their computing needs — even if the monitors are holographic and the keyboards aren’t physical.

But man, talk about the “pure pane of glass” ideal, right?

The argument Apple is implicitly making is that computers — especially the computers of the future that the iPad typifies — are appliances. Appliances can be beautiful, but they shouldn’t exhibit frippery. They should be focused. We should prefer the Kitchen-Aid stand mixer to the plastic knockoff that does twice as much at half the price, because it won’t do any of those things well and it’ll fall apart in a year. (Besides, you can do all those things with the Kitchen-Aid, anyway; you’ll just need to buy some dongles.)

That’s all true. Maybe Ive knows best. But if you showed me a table with an iPad Pro, a Surface Pro, and a Surface Book on it and asked me to rank them in order of Cool Factor, I’d be hard-pressed to put the iPad at the head of the line. Microsoft isn’t trying for tiny-quirk delight, which is just as well (“It looks like you’re trying to add personality to your UX! Can I help?”), but they’re sweating small, thoughtful details. Apple sweats the details of manufacturing processes. That’s great, but it’s not the same thing.

Maybe — just maybe — a little frippery is okay, even if it adds a half-millimeter in depth to a product, or adds a touch of (gasp) skeuomorphism to the UI here and there, or allows a slightly less restrained, tasteful pigment on the anodized aluminum case. Injecting a bit of fun, even weirdness, to their computers in the late ’90s helped pull Apple back from the brink. It may be time for another injection.

Being Kitchen-Aid is a fine goal, but you know what? They sell that stand mixer in nearly three dozen colors.

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Bubbles, Baseball, and Mr. Marsh

Deep stories and ugly truths in American politics

When I went to high school in Florida, I was in one of the last years that had to take a class called “Americanism vs. Communism.”

I had the dumb luck to get a teacher named Bob Marsh, an iconoclastic sixty-something motorcyclist and science fiction fan who told the students like me who were also sf fans about his friend Joe Haldeman. While there’s a common joke I hear even from today’s high school students about American history classes ending at World War II, we learned about the Cold War, about Korea, about Vietnam. We learned about Castro and Kruschev and Mao, but also about Watergate and COINTELPRO and HUAC. It was, improbably, a pretty good class, I suspect almost entirely due to Mr. Marsh.

Despite the name, the class’s story wasn’t about how Americanism, whatever that was, opposed communism. It was about how liberal democracy opposed authoritarianism.

That sense of “liberal” has gotten conceptually muddled over the years, particularly in post-war America. (Call it “classical liberalism” if you must, although that phrase is even more easily coopted.) This is the point: Bernie Sanders and Paul Ryan might not agree on much, but Ryan has never, to the best of my knowledge, advocated for a return to monarchy; Sanders has never once suggested outlawing private industry. They would both agree that the individual liberty and representative democracy thing is, on the whole, a pretty good idea. They are both pretty firmly standing for liberal democracy and against authoritarianism. That’s a foundational ideal of America. We’ve failed to hit it a lot through our history, but we’ve still done better than many other countries.

The name “Americanism vs. Communism,” though, tells us another story, a story that’s been pervasive in America in the post-World War II era. This story tells us that if we want to oppose authoritarianism, we need only worry about “the left.” It doesn’t tell us that “the right” has its own kinds of authoritarians. To some people, it even implies that Nazis were socialists (it’s right in the name!), and that fascists were liberals.

The name “Americanism vs. Communism” tells us, maybe, to let down our guard.


On John Gruber’s podcast “The Talk Show,” guest Merlin Mann said of the 2016 presidential election: “It’s not that my team didn’t win. It’s that maybe I just don’t understand baseball anymore.”

Merlin and I went to the same small Florida college at more or less the same time. (We all totally knew he was going to be a professional podcaster.) I’m pretty sure he also took an AvC class. We probably share a roughly similar, and from appearances similarly inadequate, understanding of baseball.

Before the election we were inundated with think pieces about how “the left” was wildly misinterpreting the appeal of nationalist populism. No no no, we were told, it’s not racism and misogyny and homophobia. It’s the rage, the deep story, the message to people who felt they were being not merely left behind but that “the elites” were letting other people “cut in line” ahead of them on the way to the American Dream. We’re still constantly hammered with the idea that if you’re in a city you’re in a bubble, if you’re liberal you’re in a bubble, that we just need to get out of that bubble and listen to real, non-bubble America.

The deep story may be about all that. But it’s also about how gay marriage devalues “real” marriage. How letting transgender folk use public bathrooms puts “real” men and women in danger. How we should watch, register and deport immigrants and build a wall around our borders. The racism and misogyny and homophobia isn’t incidental. It’s not a byproduct. The deep story is about tribalism.

Here’s an ugly truth: some of the country doesn’t believe that America belongs to people who aren’t in their tribe. That tribe is white, straight (at least openly), and Christian. It’s gotten bigger over the years — it didn’t used to include the Irish, or Italians, or Catholics, or women — but every inch of expansion has been fought, bitterly and grudgingly. Other tribes can live in America, maybe, but theirs comes first, and everyone else is here at their forbearance.

Another ugly truth is this: some of the country considers not just welfare, not just social programs, but basic justice and legal protection to be a zero-sum game. Her marriage means less if you can get married. The sign on the restroom door means less if you can go through it. The police are here to protect me from you. And when it comes to actual tangible costs, they would rather everyone get nothing than risk paying to help you.

The third ugly truth is this: those people are in power now.

Despite my sarcastic streak, I’m a natural optimist. I’m not going to claim there’s much of a silver lining here, though. I believe that the oft-maligned millennials — and even us Generation Xers — will pull us back on track. I don’t think this is the end of the great American experiment, that representative democracy is at its end, that America is doomed to become a mashup of The Handmaid’s Tale and Idiocracy.

But I think it’s going to get worse before it gets better. And I don’t know how much worse.

I wonder what Mr. Marsh would have said about all this, back in that Americanism vs. Communism class. I think he might say the problem isn’t bubbles. It’s not who’s listening to who in the present. It’s who’s listening to the past. America has always been at its worst when we’re encouraged to turn against one another, and at its best when we move toward ensuring that liberty and justice truly is for all.

I think he might also say this. Liberal democracies can vote themselves into authoritarianism. Voting themselves back out is much harder.

That seems obvious to me, but I never did understand baseball.

Shifts in the blogging tide

Shifts in the blogging tide

Which semi-open platform do I like better?

I’m reading “How Yahoo derailed Tumblr,” an excellent story by Seth Fiegerman over on Mashable, and it’s making me think of my own relationship — such as it is — with Tumblr.

I have more than one friend who thinks of Tumblr as the domain of endless streaming GIFs and disaffected armchair activists looking for things to be angry about. It is these things, in much the same way that LiveJournal was the domain of angsty, oft self-confessional high school students in the early 2000s. LiveJournal was also the domain of a lot of fan communities — again, not unlike Tumblr today — and even of a lot of writers. (Some names you might recognize, like George R.R. Martin, still use LiveJournal as their primary blogging platform.) But Tumblr is also the domain of a surprising number of company blogs, photographers, news organizations, and even the occasional coyote tech blogger. People are sometimes surprised that Coyote Tracks is a Tumblr, but it is.

Arguably, if it hadn’t been a Tumblr, there’s a good chance you wouldn’t be reading this now. A few of my posts got significant attention after being reblogged by Tumblr users with greater audiences, most notably Marco Arment; many of my still few Twitter followers found me because of that Tumblr-based tech blog; many of my even fewer Medium followers found me via Twitter. (Or because “Mr. Money Mustache” linked back to my story about him, which still drives ~70 reads a week a year later. I should eventually return to that, if only to clarify that my skepticism wasn’t about Mr. Mustache’s advice, but only about how widespread its applicability is.)

Earlier today, though, I came across a post from Stowe Boyd called “Moving from Tumblr to Medium.” He pegged his concerns about Tumblr to what he calls “social affordances”:

Tumblr is now a social mess: Disqus comments embedded into themes, fan mail, likes, and reposts never solidify into a social space where reciprocity and response can be balanced. I think Medium is a better way.
Oh, sweet cheese and crackers.

As much as Tumblr’s unique reblogging ability has benefited me, he’s right. There’s no native comment system, only Disqus embedding, and that’s only available with certain themes. Reblogging is terrific for sharing; it’s not so good for conversation. This is intentional design on Tumblr’s part; its mission was always to be a place to share interesting flotsam and jetsam found in your travels around the internet. “Tumblr” comes from “tumblelog,” a blogging style described on Kottke.org in 2005:

A tumblelog is a quick and dirty stream of consciousness, a bit like a linklog but with more than just links. They remind me of an older style of blogging, back when people did sites by hand, before Movable Type made post titles all but mandatory, blog entries turned into short magazine articles, and posts belonged to a conversation distributed throughout the entire blogosphere.

In practice, Tumblr’s certainly powerful enough to be a solid blogging and journaling platform, but I’m aware that using it for long-form writing is swimming against the tide. It doesn’t help my impressions that it’s strangely overrun with spam followers; of the 140,000 followers Coyote Tracks has, I’d be surprised if even 5% are both real and still active.

I’ve been thinking about moving to Medium for a while. here’s my thought process:

  • While I agree with the notion that you should own your own identity, well, I own ranea.org. If I’m sufficiently motivated, I can set up a URL redirect on my end to Medium.
  • Medium has a built-in export tool; Tumblr doesn’t, its quasi-official backup tool broke years ago, and third-party tools are fiddly and fragile. If I’m more concerned about saving my writing, Medium is arguably better.
  • Speaking of web presences, I’ve been trying to bring my “writing” and “tech” presences closer together. (Clearly Mac aficionados should like fantasy and science fiction stories with talking animal people, and vice-versa.) Unifying on one new platform is tempting.
  • I can post directly to Medium from Ulysses if I’m inclined. Medium has a terrific web editor, though. (Although Medium’s web editor only works on the desktop, and their iOS app’s editor is…less than terrific.)

The best counter-argument: lock-in. Tumblr’s original design decision to let you bring your own domain for free is admirable, but its post permalinks contain Tumblr-specific ID values. (This is, I should note, also a problem with Medium.) Unless a new platform can set up redirects on the old URLs, I’m stuck either leaving the Tumblr in place and starting on a new site anyway, or breaking old links. But I’m not averse to the first option.

There’s always moving to self-hosted WordPress, which has a lot of advantages: complete control, unlimited customization, easy embedding everywhere, no concerns about ownership. But just like those ubiquitous podcast ads about Squarespace keep reminding us, doing all that work kind of sucks. (And, yes, I’ve looked into Squarespace in the past; it’s got a lot to recommend it as a web site builder, but not as a blogging-style publishing platform.) I may not love all of Medium’s design decisions, but they’re more in line with the kinds of decisions I’d make myself. That’s a big deal.

I haven’t made any decisions about this either way. At least I’m telling myself that; that I’m posting this on Medium might suggest which direction I’m leaning. We’ll see.